Guerilla Marketing Strategies
Large advertising companies have often priced themselves out of the market for new or small businesses. These small companies do not have large enough budgets...
Why Customer Service Representatives Have The Hardest Job
When most people think about the most challenging roles within a modern corporate environment, their minds usually jump to high-stakes executive positions or high-pressure sales...
What it Really Takes to Excel in a Customer Service Role
Customer service is frequently viewed as a stepping stone or an entry-level position within the corporate world, yet it requires a highly specialised set of...
The Hidden Pressures Of Being The Face Of A Business
Stepping into the spotlight as the primary representative of a commercial enterprise carries an undeniable prestige. For many founders, aligning their personal identity with their...
Customer Interaction at Trade Shows
Sales representatives work hard to sell the products or services their company provides for consumers. They must have a wide range of product knowledge and...
How to Handle Customer Frustration Without Taking it Personally
Dealing with an angry client is one of the most challenging aspects of working in a customer-facing role, especially when their frustration feels entirely directed...
Cross Brand Marketing
Cross-brand marketing — also known as brand partnership marketing — is when two or more companies collaborate to promote each other's products or services. Rather...
