Cross Brand Marketing

Companies have long known that consumers buy more than one product on a regular basis. Many have teamed up with...


Customer Interaction at Trade Shows

Sales representatives work hard to sell the products or services their company provides for consumers. They must have a wide...


Guerilla Marketing Strategies

Large advertising companies have often priced themselves out of the market for new or small businesses. These small companies do...

One of the more difficult jobs in business is customer service representative. These people are the face and voice of the company. They are often the only person a customer speaks with if there is an issue with a product or service. They are outgoing, friendly and helpful. Many look forward to each day because their work involves helping others. While product or service issues are almost always solved, customers believe the product or service they have purchased should have no issues. It is not the fault of the representative, but they are the in the line of the customer's ire when there is a problem.