Marketing

Cross Brand Marketing

Companies have long known that consumers buy more than one product on a regular basis. Many have teamed up with companies that have complementary products....

Marketing

Guerilla Marketing Strategies

Large advertising companies have often priced themselves out of the market for new or small businesses. These small companies do not have large enough budgets...

Marketing

Customer Interaction at Trade Shows

Sales representatives work hard to sell the products or services their company provides for consumers. They must have a wide range of product knowledge and...